Using examples from the hospitality industry outline the triple bottom Essay

Using examples from the hospitality industry outline the triple bottom line concept of sustainable development and discuss the contradictions that are present in this model - Essay Example Sustainable development means growth and improvement in operations that last for longer periods without depreciating in value at a high rate. (flinkinghub.eselvier.com) From this, the benefits derived from the operations of the firm by the firm and societies are felt for a longer period. The economic and social developments gained open up the region for more trading opportunities through the externalities and multiplier effects. In the hospitality industry, resorts that have taken the 3Ps are such as the Sarova hotels in Kenya who sponsor sports events such as the Lewa marathon that has proceeds going to charity. Serena hotels in Kenya, sponsor youth art projects to promote the growth of young talent and reduce the level of youth unemployment in East Africa. The Mara resort employs local Maasai morans to act as tour guides and this reduces unemployment as well as increasing income for the community. Travel firms such as Kenya Airways sponsor sports activities. They have set aside 3 billion to cater for travel and sports gear and salaries for the Kenya 7s national rugby team. The airlines recruit and train their own employees from the local community. Every year, a team of 25 recruits is trained and offered fully paid aviation scholarships to South Africa. After the training, they are absorbed in Kenya Airways. In New Zealand, Air New Zealand offers discounted air fares and luxury class travel packages for t heir clients that fly frequently to certain tourism destinations. It is aimed at encouraging people to go on holidays. They have to save for their holidays. The more they travel, the better the service they get at Air New Zealand. In Arabella Western Cape Hotel, South Africa, they offer their clients chartered tours around the Cape. They encourage them to interact with the local and indulge in the rich South African culture. This is done to conserve and embrace the culture and traditions of the Africana and native South