Marketing Orientation With In The Renault Company Marketing Essay

Marketing Orientation With In The Renault Company Marketing Essay Harris (2002, p. 247) Defines Marketing Orientation as The extent to which an organisation is perceived to act in a coordinated, customer and competitor-oriented fashion. Narver and Slaters (1990) also confirm there are three dimensions of Marketing Orientation, customer orientation, competitor orientation, and interfunctional coordination. This marketing concept involves three essential steps in being customer-focused. First, the wants and needs of the customers are researched and identified. Then, the research outputs are studied by the marketers and new products are created based on the consumer needs. Finally, customer satisfaction is aimed after public awareness and introduction of the product is made. A marketing-orientated business is characterised by various attributes. The company makes good and extensive use of marketing research, develops new and broad products, highlights product value and benefits, uses product innovation methods, and designs supplementary services or customer benefits such as delivery, installation, warranty, and credit availability. All these are geared toward customer advantage. Marketing orientation has three common alternatives which can be adopted by a company and these are sales orientation, product orientation, and production orientation. Looking at Renaults orientation, the conclusion that we have made is that Renault is a market orientated organisation. The reason for this conclusion is Renault is very focused on the needs and wants for the consumer. They have different types of cars focusing on different markets for their customer base. For example, Clio which is marketed at young adults who may have a low budget for purchasing the car. On the other side of the spectrum where the Laguna or Megane could be classed as a high specification family car. Also Renault has many of these cars in a range of sports models. Due to the nature of the business which Renault is involved in they have had to diverse the range of car models which they sell due to its competitors. For example Ford and Vauxhall. Another good example is Renault are in the process of developing hybrid cars and electric cars within its car range. According to Renault (2011) the first electric car will be sold in Israel in 2011 and then in other countries. The reason for this has come from customer demand, consumers are more aware of rises in fuel prices and carbon emissions. This would be a classic example how Renault is a market orientated company. In terms of RD Renault listen to their consumers as different customers have different types of criteria when purchasing a car. Mack (1996) states That to reinforce customer loyalty they involve existing customer in the design of its cars. According to Renault (2011) Renault- Nissan Alliance spend 4 billion Euros on the investment on electric parts. Many Eastern European countries would have a different specification of a car compared to someone in the UK. For example countries such as Bulgaria and Romania need cars that cater for larger families. Also some countries may not require a car which has a soft top due to climate conditions being different in comparison to a country where the weather is hot. Countries where the weather is constantly warm may require cars to have air conditioning. The Renault car called Dacia Logan has created in 2004, this particular type of car was designed for people in developing countries of the world. The car was first sold in Romania at a very cheap price of 5000 Euros and then moved into South America and India after proving a success when the car was first launched. Demographics would play a major role in the RD aspect of the business so Renault would know where and how to market their final end product. Boddy (2008) defines PEST analysis as A technique for indentifying and listing the political, economic, social, technological, environment and legal factors. Political Factors: The political factors in any country are largely responsible to alter a business environment as company may decide to change its business strategy based on the political scenario of the region it is based in. The government of any country regulates power supply, telecom and postal services and finance. The following are the political factors that affect Renault within the UK. Current taxation policy: According to the Trade and Investment minister Digby Jones the UK is becoming least attractive to work and invest due to the taxation policy, which was under pressure from opposition to tax rich foreign investors doing business in the UK. Thus the labour party proposed a cut on taxing investors who are non-UK domiciled. Also a worth mention is VAT which means value added tax. It is charged on most goods and services that are VAT registered. The recent recession has affected a lot of businesses most importantly the car manufacturing in the UK, it can be seen as going through a bad phase for the automobile industry. Thus UK motor agency served a budget to the current Government in the UK and urged it to create a right mix of policies to sustain growth in the segment. Renault decided to follow the following measures to counter any future threats in regards to financial aspect of the same by the following measures: Continue to put pressure on banks to give more loans Support automotive council Freeze fuel duty Following the Kyoto protocol, more political pressure has been imposed to the polluting industries. Regarding the car market, Governments across the world have established some environmental penalties and bonuses to manufacturers and consumers. For customers, they need to pay a tax to the government according to the level of CO2 emissions. This can have a massive influence for buyers, especially with sports car and ones with large engines which are regarded as the most polluting. Economic factors: Osbourn (2011) mentions Chancellor of Exchequer made a budget statement which is meant to reform the nations economy and this time the budget is neutral and also becomes the best place in Europe to invest, which is a good sign for car manufacturers as certain taxes applicable have been cut and import duty has been significantly reduced, which is a sign of relief for car manufacturers. Godlevskaja et al (2011) states: Many OEMs are expanding their model lines to entice new customers and increase overall customer base range. Often at their competitors expense. At the same time growth increase is limited within the auto mobility industry as a whole. in the EU new car demand fell 7.8 per cent to 14.7 million units in 2008 that reflects consumer concerns about the economy the buying power from consumers this could have been down toward the recession, despite this Renault would continuously market themselves to its potential consumers. Having customer awareness makes people want to purchase their vehicles with newer models being introduced. Sociological Factors: These factors constitute various social factors such as cultural aspects, demographics, lifestyles and attitudes. For e.g. Whatever works in one country may not be successful in other, Renault may sell racing cars in France but for a market like India it needs to launch small cars as in this country small cars are much in demand due to the infrastructure of the company and population size. Demographics: Renault is the third largest car manufacturer in the world with its presence across Europe, Asia and even Africa thus it needs to proactive rather than reactive in development in these countries. Its policy of developing strategic alliances with local manufacturers helps it to get an edge in the global scenario as locals know their home market better, they use a tried and tested marketing strategy of targeting the right market segment to see if it works sells. Such alliances apart from fostering industrial harmony also helps in sharing of technological aspects of each firm, and helps develop new products such as the concept of electrical cars to save fuel and protect the environment. Though Renault is a French company it has alliances across the Globe that helps it foster multicultural aspects. In which the sentiments of local population are not hurt as they continue using the same product such as in case of Romania and Korea. Where in Renault acquired Dacia and Samsung motors respectively. Such alliances also help it to launch existing vehicles from one region to the other, also known as market development from Ansoffs matrix. Alà ¡ez-Aller et al (2010) states knowing your customers needs and wants are vital to success to entry strategy within new regions. In depth analysis of macro and micro environment is key when consumers are looking to purchase vehicles. Technological Factors: Any company from any sector catering to any segment needs to change at some point, in order to grow and survive the growing competition from consumers and competitors. Godlevskaja et al (2011) states: Firms must constantly adjust their service portfolios because it is important for companies to have a dynamic service portfolio that is adapted to various customer needs. Consequently companies that fail to do so lose in the long term as the outside world is very competitive and brutal to securing a position in the market. Companies worldwide spend millions of money just to make sure that they do not lag behind if they lack the technical expertises. Renault (2011) quotes directly from its website: Renault is committed to the development and implementation of new technologies into every aspect of our vehicles. Renaults engineers cover every angle roadholding, safety, comfort, soundproofing, etc. in their relentless quest to make motoring a pleasurable experience. Porters five forces analysis and criticism In order to settle a strategy, a company must analyse its industry. However the analysis of its competitor is not enough to understand all the aspects of the business. The types of businesses are various and numerous. But in almost all the industries, Michael E. Porter has identified a common structure composed by five global forces. These are to take into consideration in order to implement a successful strategy. 1. The Analysis For our topic we will consider these five forces within the car industry adapted to the Renault Company. Rivalry among existing competitors Strong competition Very strong competitive rivalry in the cars sector, especially with the brands focusing on a particular market segment. E.g. Audi are becoming leaders on high standard quality cars, while TATA is undertaking the low cost cars segment The Asian manufacturers have a very strong growth thanks to their low cost cars and their quality car is very reliable. E.g. KIA and their 7 years warranty. The structure of the automotive industry is becoming more and more powerful because of all the merges and the joint ventures, so the competition is strong and aggressive. The threat of new entrants Low threat Few new brands entering on the market for these important reasons: The investment that has to be made is extremely important. Especially in the manufacture part of the activity, where the investment must be important if the brand wants to get a competitive advantage The experiment and the know-how are essential elements to have its place on its market, in particular on management of the costs and the competitiveness. The competitors already present are already well known brands. All these companies trend to be restructured into fewer big groups. These implicate that they are more powerful and do not let possibilities for any small new company to enter in the market The threat of substitute Mild/ Relative Threat Even if there are the other ways of transportation, the car remains indispensable nowadays. It is true that sometimes changing the transportation way can have some advantages as the cost (with the low cost airline carrier), the ethic of environment (with ecological way of transports such as trains or the buses) or time in important factor within lsrger cities (with the underground), none of the transport way offer a good mix of utility, convenience, independence, and value afforded by automobiles. Nowadays, the automotive companies have a wide range of product, which can satisfy every demand, in adapting their cars in satisfying every new need, that increases the loyalty of the consumers to use cars. Bargaining power of the suppliers: Dependence Suppliers/Customer The purpose is being to establish a profitable, reliable relation for both parts. But the parts suppliers are sometimes small manufactures so Renault has more pressure to put on its supplier in terms of price However the image of Renault, as a reliable car company also depends on the quality of the car parts Suppliers are also important to Renault in terms of costs, according to Renault (2011): Suppliers account for 80% of total vehicle production costs. It is therefore essential for Renault to gain their commitment and to make them part of its approach to sustainable development Bargaining power of the buyers Strong power of negotiation The consumers are the target of communication campaigns and marketing actions because it is more and more tempted to try other brands The final product are standardised, customers can put the pressure on the different vendors insisting on the fact that an equivalent car can be find from another company for approximately the same price The negotiation can be in the price, but also on obtaining more options or services with same price. This affects the costs to organisations 2. Criticism of the Porters analysis The three new forces The Porter analysis remains one of the most influential marketing and strategy tool. However this analysis has been written by Porter during the 1980s, and the economic world has considerably changed during the last decades. Especially due to the Internet and all the e-business that make evolved most of the industries. Larry Downes, co-author of Unleashing the Killer App: Digital Strategies for Market Dominance relates in the article Beyond Porter that the Porters five forces analysis is no longer a complete tool to opt for a viable strategy. He describes new strategic frameworks composed by three new factors (forces), which permit to analysis the business area more relevantly: The digitalisation Due to increase power of information technology, new business models will be born from the market. This allowed the global awareness of the consumers on the global market. The competitors will now not only be part of the same industry. Now the tour operator Thomas Cook can be a competitor of Renault. These two companies will push their clients to use their money to buy their product when there are the same prices According to Recklies (2008) The old economy used IT as a tool for implementing change. Today technology had become the most important driver for change. Therefore mindsets have changed for organisations and how they operate; the final end product will require an element of technological advances for it to successful in modern society due to social factors. The Globalisation The globalisation of the market is nowadays something that a company cannot afford to ignore. The effects of the globalisation on businesses are betterment in the areas of distribution logistics and communication. The Global companies have to adapt their strategies in function of the global network. These strategies remain more complex than what Porter describe. Its not a question of price or quality for the customers, but trying to reach a type of loyal relationship with a network of partners and consumers. The deregulation One of the big changes in the business from the Porters model is the taking into consideration of the intervention of the governments in the business and in the industries. Because of the action of the states (new laws, new quality requirements, new importation/exportation quotas) the industries and the organisations have to adapt their strategies, finding new alternatives to their business models. These factors became important but they rarely appear into the Porter analysis. So an important Company like Renault cannot focus on this tool to create a solid and successful strategy. The purpose of the five forces model is to define the attractiveness of an industry in relation with theses 5 forces. But according to Dagmar Recklies: In economics, the constellation of factors determines issues like profit maximisation or supernormal profits.   So we can conclude that the Porters five forces analysis is a strategy tool that can be used only knowing its limitations and among others tools to be the base of a correct strategy. Place Jobber (2006) defines price as The agreed value placed on the exchange by a buyer and seller. Price is one of the fixed key factors in the marketing mix and should be blended together with all element of the marketing mix, to create customer value. It can be argued then that price interlinks with the other elements of the marketing mix and must be met by supply and demand to achieve its best. Price in the marketing mix is very important to a business as it can determine if a company is successful or not when selling the product, it can be perceived that price can reflect quality when selling to consumers. The price can affect the following areas so its pivotal to have the right pricing strategy to market the right product. Price can include the cost of production to an organisation and the strategy they use to market the product at a competitive price so consumers decide to use you, rather than your competitors. The price of a product can be sold at a cut-price to boost volume of sales. This can be a strategy used by organisations to gain market share which can have its positives and negatives. Walker (2006) states Having low prices may be perceived by consumers as being low quality. Organisation may market themselves so they may be seen as obtain profits on a short term basis. This is where promotion can be interlinked to a pricing strategy. Organisations spend vast amounts on RD before setting prices on products. It can be argued that firms must price the product in a way which reflects the appropriate position of the product within the market. The balance for organisations is to maximise profits, but to have a consistent amount of sales. Marketers use this strategy as they maybe price orientated within the marketing mix. This is where product development would occur and knowing your target market well. Renault uses price within the marketing mix very well. Throughout its range of cars they have luxury cars including the Laguna all the way down to the Clio which is targeted on price with low maintenance costs. In terms of price to the Renault Clio it can be seen as being priced similar to its major competitors. Considering the Vauxhall Corsa, Ford Fiesta and also Peugeot 206. The pricing strategy of the Renault Clio new ranges from around  £9,000 to  £19,000 plus. There are many factors that can influence the prices of just one particular type of car. For example engine size, motor sport version etc The Clio range has the sport 2000, Dymanique, Gordini and also Bizu. This shows that the product has been diversified to achieve maximum price when selling the product to consumers. Clio Series Price Sport 2000  £16,000 Dymanique  £11,000 Gordini  £19,000 Bizu  £9,000 Walker (1996) shows that all other competitors i.e. Corsa and Fiesta are based around the same pricing strategy. This is because the car industry is large and production costs are not so important and creating the largest profit is not as necessary as it would be for a smaller organisation. The reason for Clio having the same pricing strategy as its competitors is because it is the only model in Renault range to predominately focus on lower cost with low quality from launch. Therefore it needs to be competitive with its rivals. The Clio model has done this very well as new models for the Clio are designed every few years. The Clio has been on the market for over 15 years proving its successfulness to its consumers who are aware of other markets available to them. The following is a perceptual map of small commercial cars sold and its comparison with the Renault Clio. It can be seen that the Clio and Corsa can be placed in the same category as each other, as both focus on price mainly. Other small cars including Audi and BMW focus on both high quality and price as the reputation they have is that its a long term investment. The Skoda Fabia is a low priced car because of the reputation it held from its unreliable past, but its reputation has slow been built back up. High Quality *BMW 1 Series Audi A4* *Skoda FabiaLow Price High Price Vauxhall* Corsa *Renault Clio Low Quality Relationships can be built up between the consumer and the seller. Mack (1996) states that Renault try and use this strategy as much as possible when selling cars. But why do this? They do this to make the consumer feel they are receiving a personalised service. Some dealerships offer free gift as an indirect way of making customers by their product too its competitors. Walker (1998) also says This has been a vital part of our strategy in helping to persuade customers that we can meet their needs especially targeting smaller cars. However it can be argued this strategy possibly may not work in modern society. As many people are aware the automotive industry is very competitive, it is becoming quickly cost orientated in particularly markets, indirect costs such as fuel, insurance and tax. Trade-off analysis could be applied to the Renault Clio. Jobber (2006) says Features such as speed, petrol consumption, brand and price are placed in front of consumers and asked which combinations they prefer. While the Clio Mk 3 was being designed it would have consulted potential buyers, they would have used rd for this because the car was designed to be low cost and wanted as many luxury as possible while concentrating on its core competence its price. However this analysis can have its limitations. When rd is taking place respondents may ask for a lot of things but all these additions may not be feasible. When asked to purchase the car consumers may not be willing to exchange money. Product Jobber (2006) defines product as A good service offered or performed by and organisation or individual, which is capable of satisfying customer needs. To have an effective product that consumers desire, it needs to be prices fairly and requires a Unique Selling Proposition. (USP) Walker et al (1998) states there are four elements which creates a well balanced and successful marketing mix. These included: Matching customer needs Need for balance Creates a competitive advantage Matches corporate resources The product Renault Clio has historically been targeted at the younger aged population who maybe on a budget. The product is a smaller model compared to other ranges in Renault yet also delivering the majority of luxury that other models offer. Including air-conditioning, climate control, Bluetooth and satellite navigation, this makes Clio very positive when it advertises the model to its consumers. The Clio then however meets the criteria set to have an effective marketing mix. Jobber (2006) states that Product development is important. As technology and tastes change, products become out of date and inferior to those of the competition, so companies must replace them with features that customers value. The fundamental feature of the new Clio model is the tom-tom feature. Renault and tom-tom have had to come to an agreement to include the satellite navigation to integrate this within the models. This has given Clio a competitive advantage over external competitors. Having a competitive advantage enables them to charge a premium price. However in few cases charging a premium price for products can have its down fall. Many consumers may not be willing to pay extra for products that may not be essential, consequently consumers will move to Clios competitors such as the 206 and Corsa. The balance is conducted by market research to see what consumers want, referring back to trade off analysis. According to Renault (2011) Clio is its most successful range of car across Europe. This is because the product caters for a broad range of markets. The reason for can be considered when looking at the anatomy of the Clio. The core product (I) would be the car itself and the way it is strategically priced, as being a low value priced car compared to its other cars within its range. The second layer would be products that add value to the overall product. Making it match customer needs and creating a competitive advantage. This could be as mentioned above, tom-tom, Bluetooth, keyless entry system, parking assist sensors and warranties. The outer layer includes extras which maybe indirectly related to the car including after sale support and credit sale. Many augmenting features are closely related to establishing a successful relationship between buyer and seller. A product life cycle (PLC) can determine where the product lies within its life. Many organisation use different strategies to pro-long the life of its product. When a product reaches maximum maturity and seess signs its declining it then considers using Product/Market Ansoff matrix. This involves 4 different strategies that can be used: Product development Diversification Market penetration Market development The reason for this is to maximise profits for Clio. Renault Clio mainly uses product development to change its model throughout years so customers have the opinion of upgrading and keeping up with trends rather than going to competitors. When the Clio was first launched it obviously begins in the introduction phase of the PLC and is strategically priced high. Jobber (2006) states that the Strategic marketing objective is to build sales by expanding the market for the product. The growth stage is next to follow, there is increase of sales and profit growth. The reason for this is due to increase in promotion by creating awareness. Renault Clio use TV advertising predominately to penetrate the market. They also have their own Renault TV channel. The maturity stage is where the product sales are at its peak whilst time is increasing. This is where the organisation may offer discounts or extra such as warranties. This is also the stage where product improvements occur at the peak of the maturity stage. The reasons for this include: Maintain competitive advantage Future growth First move advantage The decline stage is the final process of the PLC, the reason for this according to Walker (1998) is due to technological superior substitutes and also consumers change in preferences due to competition. The Renault Clio was an innovation that Renault developed due to competition from its competitors. According to Bloomberg Businessweek (2006) Renault was at number 49. Its competitors did not even reach the top 100 of innovated companies. Other automotive companies included within the list lower than number 49, Nissan and Volvo. This information could now be argued because companies such as Ford, Volkswagen and Toyota are much more innovated in 2010 as they have developed cars whilst considering external factors such as the environmental factors. (Development of the Hybrid car) Distribution Mix Marketing The distribution policy includes all decisions and actions that can be related to the delivery of our product to the customer. There are two different ways of distribution existing for Renaults company. Business to Business (B to B) = Company Retailer Consumer Business to Consumer (B to C) = Company Consumer Engineering Renault is one of the biggest car industries worldwide. It is present through the world in around 201 countries, including Europe, North, Central and South America, Africa, Asia and Oceania. An international engineering; closer to the markets. The Techno Center (France) Engineering: The Renault Group is deployed globally. It revolves around two components: Engineering Central, the heart of the system and regional engineering spread over Renaults strategic markets. Engineering centers: The Techno Center (France), the heart of the engineering world Renault Technologies Americas Renault Technologies Romania Renault Technologies Spain Renault Samsun Technical Center This organisation is based on a standardised process of engineering at Renault World of unified technical standards, defining key functions and technical harmonisation of policies. A well-developed network of design centers Renault Design America Latina in Sao Paulo The group relies on a parallel network of five satellites design centers. Observatories real trends these emerging centers of vehicles for new markets. They are involved from the launch of a new project through to the production of the final concept car. The design centers are: Renault Design Paris Renault Design Central Europe Renault Design America Latina Renault Samsung Design Renault Design India Two objectives are Warranty the best customer satisfaction all around the world Produce close to the markets Renaults industry realises two type of sell: Either to the customers or to companies. But, all confounded, Renault has realised for the Year 2010 reporting record sales volumes with 2.6 million vehicles sold. Thanks to its positioning, essentially outside Europe, in the emerging countries, Renault has bounded its sales. Heres a graph which represents the market where Renault is present in 2010: From: Renault Website It is important to understand that the Clio is one of the best vehicles brand for Renault. In about 20 years, it has won more than 10 million customers around the world (100 countries). This success is thanks to a styling, comfort, safety, versatility and different equipment package worthy of cars from the next segment up. Renault February 2011 sales in Europe region In February 2011, by Renault (2011) Website, its sales represent in Europe 28,350 cars sold, this means 29.74% are Clios models. Renault February 2011 sales in Worldwide region In February by Renault (2011) Website, its sales represent in Worldwide 40,969 cars sold, showing 27.15% are Clio models. In the following table are the most popular diverse ways to market the Clio model Place Advantages Drawbacks Car Dealerships This is the most pr

Freaks and Geeks (Themes)

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Mary Shelley s Frankenstein - Romantic Ideology Of A...

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The Challenges of Donation Management Essay - 2266 Words

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In this report, we focus on the issues that the top management faced and how this entire saga has affected not only NKF but also its numerous internal and external stakeholders. Introduction Without a doubt, much attention was on the man who helmed NKF, Mr. T.T Durai. The main issue that enraged the publicRead MoreCorporate Social Responsibility Of The World Essay1545 Words   |  7 Pagesinto a more comprehensive conceptual model. 2.1.2 Corporate Social Responsibility in Bangladesh: CSR concept and practices in Bangladesh have a long history of philanthropic activities from time immemorial. These philanthropic activities included donations to different charitable organizations, poor people and religious institutions. Till now, most of the businesses in Bangladesh are family owned and first generation businesses. They are involved in community development work in the form of charityRead MoreAmerican Red Cross Essay768 Words   |  4 Pagessupported by public financial donations and volunteerism. It provides relief to victims of disasters and help people prevent, prepare for and respond to emergencies. The company has been widely criticized for the way it handled 9/11 in 2001 and Hurricane Katrina in 2005 as being inadequate and poorly managed. The company has allegations of fraud, bribery and even theft on the part of volunteers and employees working for the organization. It has also faced internal challenges due to high turnover, as wellRead MoreFar West Progra m Development1785 Words   |  7 Pages Far West Program Development The Far West Elementary School is a school that is dedicated to a certain subset of learners that often face challenges with learning and living in the United States due to things such as cultural and language barriers. The Far West school seeks to address that while not concerning itself with making a profit. This report will cover seven major facets of the Far West program. These are, in order, an overview of the program, an assessment of the program, the needs/problemRead MoreEssay on Ethics Unit 3 Complete Work1602 Words   |  7 PagesGail McGovern joined the American Red Cross in April of 2008, and she has been in office since, making complimentary changes and moving the company in the right direction. In March 2011.   she was appointed as one of 10 members on the President’s Management Advisory Board and serves as the only nonprofit leader on this White House panel(www.redcross.org). Although Gail McGovern has not been perfect as the companys CEO, she did state to N BC News Lisa Myers in November 2012, that the American Red

International Human Resource Management - 3101 Words

Contents 1. Introduction 2 2. International HRM 2 2.1 Expatriate 3 2.2 Factors Affecting companies in an international level 3 3. Activities of HR managers in local and international level 4 3.1 HR Planning and Analysis: 4 3.2 Equal Employment Opportunities: 4 3.3 Recruitment and Selection process: 5 3.4 Motivation, Compensation and Benefits: 5 3.5 Health, Safety and Security: 5 3.6 Management Employee relationships: 6 4. Conclusion and Recommendation 6 5. References and Bibliography 7 1. Introduction Arguably after customers, the most important part of an organization is their employees. Employees are the heart and soul of a company and no matter how big a corporation is, without motivated and well oriented†¦show more content†¦HRM plays a key role in international level because it is the duty of the HR department to identify, train and develop individuals who are ready to take up the challenge of an ‘expatriate’ (Lexicon, 2013). Living in an unknown place with different culture, style, preference can be tough for anyone; therefore, the HRD needs to identify people who can actually undertake this pressure. Expatriates are essential for the organization as they are responsible for delivering the goals, objectives and spreading the culture of the home country’s organization. 2.2 Factors Affecting companies in an international level When a company decides to shift its operation, combine with a foreign company, or open a new branch in a new country, it faces various challenges and obstacles. The company needs to adapt itself with the external forces of the host country. Some of the external forces that deeply affect operations of a company in a host country are: a. Culture: Perhaps the most important and critical part of the focus is culture of the host country. As different places have different culture based on their ancestors, lifestyle, religion, etc., Parent country companies need to understand and respect the culture and their lifestyle. For instance, Asian employees prefer to work in teams and team is a very important part in a workplace while WesternShow MoreRelatedInternational Human Resource Management945 Words   |  4 PagesIntroduction: Human Resource Management (HRM) involves all decisions that directly affect the people who work for the concerned organizations and corporate enterprises. Hence, HRM can be termed as a strategic and coherent approach to an organization’s most prized asset- the people working there, who individually and collectively strive towards achieving the organizational goals. In simple words, HRM means employing people, developing their capacities, utilizing, maintaining compensating theirRead MoreInternational Human Resource Management1251 Words   |  6 PagesWhat are the main similarities and differences between domestic and international HRM? †¢ More HR activities. †¢ The need for a broader perspective †¢ More involvement in employees’ personal lives. †¢ Changes in emphasis as the workforce mix of expatriates and a local varies. †¢ Risk exposure. †¢ Broader external influences. †¢ Cultural awareness and the role of the international HR manager o Despite the methodological concerns about cross-culturalRead MoreInternational Hrm : International Human Resource Management Essay740 Words   |  3 PagesInternational HRM is the interaction between the human resource functions, countries and types of employees1 - parent country nationals (PCNs), local or host country nationals (HCNs), and nationals from neither the parent nor host country but from a third country (TCNs). Performing HR operations with an international perspective is the essence of international human resource management i.e. when the human resource management assumes a global perspective; it becomes international human resourceRead MoreInternational Human Resource Management3727 Words   |  15 Pagescom Current Trends and Future Directions of Human Resource Management Practices: A Review of Literature Ogunyomi, O. Paul Department of Industrial Relations Personnel Management University of Lagos, Nigeria E-mail: yomipaul@mail.com Shadare, A. Oluseyi Department of Industrial Relations and Personnel Management University of Lagos, Nigeria E-mail: seyidare2001@yahoo.co.uk Chidi, O. Christopher Department of Industrial Relations Personnel Management University of Lagos, Nigeria E-mail: krischidi2002@yahooRead MoreInternational Human Resource Management Essay1485 Words   |  6 PagesIntroduction According to the definition provided by the academia education web portal, human resource management has replaced personnel management over the time period and it consist of various strategies, policies and processes. International Human Resource Management (IHRM) is a â€Å"Process of employing, developing and rewarding people in international or global organizations†. Types of organizations While concentrating on the IHRM in the vast developing economic nature, it is highly important toRead MoreInternational Human Resource Management Practices Essay2277 Words   |  10 Pagesto enter into the international business through exporting their product to the different parts of the world or licensing or joint ventures to gain higher profit. By following the paths of international business may encounter the new challenges that are coming along with international human resource management. International human resource management is the set of distinct activities, functions and processes developed by MNC’s, to attract, develop and maintain their human resources. (Taylor et al,Read MoreQuestions On International Human Resource Management Essay1716 Words   |  7 Pagescase study Please find completed case study on International Human Resource Management-Padi Cepat on the basis for your reading and action. Sign: Name: Patel Nimisha Paper Title International Human Resource Management Paper Code 95.892(B) Term 1 2015 Lecturers : Dr. RobertRead MoreManaging International Human Resource Management1860 Words   |  8 Pagesin turn created the need for International Human Resource Management (IHRM) roles (Scullion, 2001). Human resource management is progressively becoming a major factor that can determine the success or failure of MNC’s. Scullion (2001) concluded that HR strategies play a vital role in implementation and control in MNC’s, and alignment between HR strategies and the organisational structure of MNC’s often results in superior outcomes. In order to strive, human resources must be managed effectively toRead MoreInternational Human Resource Management. Introduction.1701 Words   |  7 PagesInternational Human Resource Management Introduction Human resource managers, outlines, directs and facilitates the regulatory elements of an association. They supervise the selecting, meeting, and contracting of new staff; counsel with top officials on the key Strategic obligation; and fill in as a connection between an association s administration and its workers. To flourish in the disorderly and turbulent business condition, firms need to always enhance and be â€Å"on the ball† regarding businessRead MoreInternational Human Resource Management Practices1205 Words   |  5 PagesEurope. Human resources management (HRM) practices and model depends on the actual extensions of national business. Indeed local business with the ambition of being multinational will export their model and corporate culture to a targeted country. Against a backdrop of multinational corporations (MNCs), globalization, emerging markets, increasing internationalization and cross-national activity by MNCs, there is a need to focus on the implementatio n of international human resource management practices

Best/Worst Teacher Free Essays

Dear Mrs. Jane: My name is Jessica Smith, I was a 5th grade student of yours in during the 1996/1997 school year. At that time you may have known me as Jessica Cuevas. We will write a custom essay sample on Best/Worst Teacher or any similar topic only for you Order Now I am now in college pursuing a career in teaching. Recently I have been asked to write a letter to my favorite teacher and you were the first to pop in mind. Till this day I can think back and remember sitting in your class the first day of school, your desk and chalkboard outlined   with your collection of trolls! I knew right then that you were going to be a fun teacher. I remember being confused because there was no wall separating us from the the other classroom (Mrs. Sue’s 5th grade class), yet excited to hear what it was all about. Before attending your class I wasn’t very engaged in learning or going to school, I didn’t have many friends, I had just moved to town the year before. As soon as that day ended I went home eager to return to school the next day, and this feeling never changed for the whole year. You were always smiling, and very energetic when you interacted with our class. When you would explain our assignments you would get us excited and make it into a competition with our neighboring class. The marbles in the Jar, oh.. how i loved this on going game. The winning class had an option to pick from many random prizes. My favorite was the half day reading parties. We would bring our pillows and blankets from home and for the first half of the day we would read, and the second half we could play board games, listen to music, or watch movies. I was always motivated to do my best and to try my hardest,   in order to win the marbles. You had many ways of keeping me excited,motivated and interested in going to school. You opened my eyes to a fun,creative learning environment. You made feel like a friend and not just some student. I hope to someday be able to inspire students as you have inspired me. Thank you for making a wonderful impact so early in my life. I will carry those values throughout my teaching career. Sincerely, Jessica Smith Worst Teacher Letter Dear Mr. John: Teaching is not for everyone. I can understand how teaching high school students can be annoying and frustrating at times. We have multiple mood swings, and are trying to figure out how to fit in, however i don’t feel that we should be ignored or treated like robots with no feeling. School should be a place we feel comfortable to go to on a daily bases, teachers should always be someone we can talk to and ask questions . From the very first day of class you came across as very strict and rude. You gave us one direction that we were to follow each and every day for the rest of the school year. That was to always bring our book to class, outline the chapter, answer the questions to the chapter, and do the written essay at the end of the chapter, everything should be completed and placed on your desk as we walked out. We were not to talk, get out of our seats or ask questions. No exceptions! Zero tolerance you made sure to get that point across. One day I forgot my book at home, I felt intimidated to go to class not knowing how you would react, other teachers would have just let me share with another classmate but not you. You made me stand in front of the classroom the whole period holding the eraser against the chalkboard. It was pretty humiliating, on the bright side of things I never forgot my book again. Every day was the same thing, just a different chapter. You wouldn’t even greet us when we walked thru the door, we would just sit and get started. You sat at your desk reading books,newspaper, and magazines while never acknowledging us. How could you call yourself a teacher I always wondered? I strongly wish you have changed your ways, and rediscover the passion for teaching I hope you once had. Sincerely, Jessica Smith Why the Profession? At age eleven my family began to do foster care. We always had two or four kids ranging from newborns to teenagers. All the children came from broken house holds, many exposed to drugs, abuse and neglect. They all seemed to share the same qualities low self esteem, trouble trusting, adjusting ,adapting, and staying focused in school. They needed someone to love and care for them. All these frustrations and unhappiness caused many of them to have behavioral problems. My mother opened her heart to help them with all these issues, having the patience to teach them values and principles,bonding and investing genuine love and care for these children. As I grew older I began to notice the impact we as a family where making in these kids lives. I contributed in every way I could to try to help. At this point in life I knew I wanted to work with children. I have always been the creative type, I love all forms of art. I attended the Fashion institute of Design and Merchandise, and while I was there I realized that all my best projects and assignments were aimed   towards children. Any time I could pick my target audience it would be children. Children is what I know, they influence and inspire me. I   realized   that children are my passion. This is why I chose this profession. I see myself teaching kindergarten or first grade. I want to be the first to plant the seed. I want kids to enjoy learning by allowing them to explore in creative ways. Teaching them to share, and the basic fundamentals they will need for the future. Children this age group are the funnest to me, they have so many questions, they are craving to learn,seeking a new adventure every day. I want   to create an environment where they feel comfortable and inspired to learn. I also like the feeling of being needed, it gives me great satisfaction to be able to make a difference by simply being someone they can talk to, share their feelings and stories with, someone they can trust. You never know what kind of issues children have at home,for some kids school is a way to escape. I love to see children smile, laugh,clap and get excited when they accomplish a new task. That alone brings me so much joy and keeps me motivated to be the best teacher I can be. How to cite Best/Worst Teacher, Essay examples

Business Ethics Sustainability for Confectionery - myassignmenthelp

Question: Discuss about theBusiness Ethics Sustainability for Confectionery Company. Answer: Introduction Business should not only be focused on short term profitability for its shareholders but should also focus on long term sustainability for its stakeholders(Nica 2013).Business organizations should abide by ethics as the purpose of business is to contribute constructively to society and the ethical issues involved in 5 cases are discussed below. Issue in Case 1 As a product manager of a confectionary Company which manufactures plastic toys, I met a manufacturer during my visit to a Trade Fair in Europe. I visited the manufacturer in Thailand and finalized a supply agreement for my Company at a much lower cost than our present Portuguese Supplier with quality at par with our present supplier. However, while visiting the manufacturing facility of the Thai supplier to check the credibility of the manufacturing process, I found at around 6 am at morning, 30 men accumulate components of toys in large boxes and carry the materials to their home. I was stunned to find that children in between age of 5 to 14 years are also involved by their family members to assemble the toys. This ethics case is about child labor. It is estimated that around 150 million children across the globe are involved in child labor to support their poor family financially. Child labor deprives children of their right to education and is detrimental to their physical and em otional well-being. There are many organizations like United Nations Childrens Fund (UNICEF), the International Labor Organization that actively work towards eliminating child labor across the globe. In this case, it can be seen to prevent legal action, children work within premises of their home instead of working in factories (Kolk 2016). My personal response to the situation Though child labor is harmful, as a product manager I would sign the deal with the supplier, not only to save cost but also because children may get involved in hazardous work and prostitution due to poverty, so child labor as long as it is safe, can help a child finance his education. In this case children are not involved in hazardous work which poses threat to their body and mind. Education and schools can help in reducing child labor more than laws (Lund-Thomsen and Lindgreen 2014). Issue in Case 2 The second case is about the ethical issue of PharmChemCo (PCC) Company. The harmful side effects of the best-selling herbicides of PCC were discovered by scientists of SFW University in the United States while conducting the research work in the laboratory. This report of an article containing these findings will be published in the Science Magazine on Thursday of the following week. However, I was asked to maintain confidentiality about the findings of the report. The issue was discussed only among vice-presidents and senior managers. The board of PharmChemCo Company restricted flow of this information to outsiders. The price of share of PCC Company will drop drastically and there will be potential negative consequences once this report has been published. So I have decided to sell my own shares before the publication of my news. But the ethical issue involved in this case is whether I should share this information with my friend from College Freddie who has not only invested huge money on share prices of PCC but has also advised the clients of his investment bank to make investments(Khan, Muttakin and Siddiqui 2013). My personal response to the situation The stakeholders involved in this case are the members of boards of PCC Company, employees like me who have invested in the share, outsiders who have made investment like my college friend Freddie and his clients. However, I would never disclose the private information that was asked to be kept confidential by the Boards of my Company to my college friend. Though disclosing this information can save him from financial loss, I would give priority to confidentiality of my Company PCC. However, I will insist my friend Freddie to sell shares of my Company without disclosing any private information (Crane and Matten 2016). Issue in Case 3 In this case, I as a human resource manager of AllCure Pharmaceuticals Company was vested with the responsibility of hiring an employee who will assist the product department with clinical trials of a drug which has the potential to be a blockbuster drug for the Company. This job is requires diligent work .As well as social skills to collaborate with clients and various departments. I was stuck in an ethical dilemma involved in this case while choosing one from two women applicants. While going through their Facebook page, I found one of the candidates to be well-travelled and sociable while the other one was difficult to locate and all her posts were visible to her friends. While taking help from an intern of my Company who has been a college friend of this applicant, I discovered that she is involved in partying, heavy alcohol consumption and illegal drug usage. Her pictures were offensive too (Asif et al 2013). My personal response to the situation Though the candidate who is involved in partying and drug and alcohol abuse has better work experience is a better choice than the other candidate, I will definitely not hire her because as a human resource manager I am responsible to my stakeholders like co-workers, officials of regulating bodies and patients. The leakage of the offensive pictures of this candidate might hurt sentiments of my stakeholders. Moreover, her obsession with alcohol and drug usage might hamper her productivity at work. So I will choose the other candidate (Trevino and Nelson 2016). Issue in Case 4 The ethical issue presented in this case is related to the long term consequences of organic farming. Consumers across the globe are ready to pay premium price for organic food which is assumed to be free from pesticides, however harmful chemicals like monosodium glutamate and carrageenan were discovered in the organic labeled brands in the United States .In the year 2009, retail Company in America Target unethically advertised soymilk as organic, and Horizon also sold non-organic milk as organic in America. There were reports that around 200 farmers in Germany have sold eggs laid by hens kept in pens as organic at a premium price .In the European Union, Italy, Ukraine and Moldova, fake organic certificates were found. In China, harmful chemicals and pesticides have been found in food and the process of certifying system is not trustworthy in the country (Jin, Drozdenko and DeLoughy 2013). Though organic food can contain less pesticide, but huge amount of farmland is required for org anic farming, converting forests into farmland can lead to the emission of huge amount of Carbon dioxide into the atmosphere and can be harmful to the natural habitat of species that live in forests. Though organic products can help in revenue generation, it has harmful effects on environment. My personal response to the situation I would not like to buy organic products personally because of the harmful effects that organic farming have on the environment. Also, consumers already consume food from restaurants and packaged food which contains preservatives and harmful substances for the body, unless humans have a holistic approach towards restoring good health, organic food consumption alone does not make much difference (Vitell 2015). Issue in Case 5 The ethical issue is about the cotton industry in Uzbekistan. The state and central government control the profits of the export of cotton and they pay meager amount of money to farmers. Machines are not used for harvesting cotton in the country and during September to November which is harvesting season of cotton, schools remain closed and thousands of children and young adults are forced to work in the cotton field .They have to bear the transportation cost, cost for food and sometimes older children live in barrack-style accommodation with scarcity of electricity and water. These child workers are forced to inhuman labor and are paid low. Many western countries and reputed brands like Tesco, H M, Marks and Spencer, GAP pledged to boycott usage of cotton from Uzbekistan while manufacturing their clothes, but the supply chain of these brands are really complex and cotton can enter the brands of these Western Companies from manufacturing facilities in Asia. Boycott from Western bran ds and intervention from International Labor brands led to signage of cotton pledge and the consequence was Uzbekistan banned child labor but continued forcing adults and university students to work in cotton field (Hoffman, Frederick and Schwartz 2014).Also, despite ban from Western brands, export of cotton from Uzbekistan remained constant as the country started exporting in Asia and Russia and labor conditions did not improve much in the country. My personal response to the situation I personally think that the ethical issue of this case, that is forced child labor and harsh labor from adults should be stopped in Uzbekistan. There should be efforts from international institutions so that brands in Asian countries also get involved in boycotting cotton from Uzbekistan. Also government in Uzbekistan should make usage of modern machinery for harvesting cotton to reduce demand from human labor. Lastly, supply chain of brands should be improved (Homburg, Stierl and Bornemann 2013). Conclusion The ethical issues presented in each case are of prime importance and should be taken into consideration so that business can contribute substantially to the society. Reference Lists Asif, M., Searcy, C., Zutshi, A. and Fisscher, O.A., 2013. An integrated management systems approach to corporate social responsibility.Journal of cleaner production,56, pp.7-17. Crane, A. and Matten, D., 2016.Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press. Hoffman, W.M., Frederick, R.E. and Schwartz, M.S. eds., 2014.Business ethics: Readings and cases in corporate morality. John Wiley Sons. Homburg, C., Stierl, M. and Bornemann, T., 2013. Corporate social responsibility in business-to-business markets: how organizational customers account for supplier corporate social responsibility engagement.Journal of Marketing,77(6), pp.54-72. Jin, K.G., Drozdenko, R. and DeLoughy, S., 2013. The role of corporate value clusters in ethics, social responsibility, and performance: A study of financial professionals and implications for the financial meltdown.Journal of business ethics,112(1), pp.15-24. Khan, A., Muttakin, M.B. and Siddiqui, J., 2013. Corporate governance and corporate social responsibility disclosures: Evidence from an emerging economy.Journal of business ethics,114(2), pp.207-223. Kolk, A., 2016. The social responsibility of international business: From ethics and the environment to CSR and sustainable development.Journal of World Business,51(1), pp.23-34. Lund-Thomsen, P. and Lindgreen, A., 2014. Corporate social responsibility in global value chains: Where are we now and where are we going?.Journal of Business Ethics,123(1), pp.11-22. Nica, E., 2013. Social Responsibility, Corporate Welfare, and Business Ethics.Psychosociological Issues in Human Resource Management,1(1), pp.9-14. Trevino, L.K. and Nelson, K.A., 2016.Managing business ethics: Straight talk about how to do it right. John Wiley Sons. Vitell, S.J., 2015. A case for consumer social responsibility (CnSR): Including a selected review of consumer ethics/social responsibility research.Journal of Business Ethics,130(4), pp.767-774.